The digital marketing landscape is constantly changing and at times it can be challenging to keep up and decide what options are the best fit for your customers and business. You may have heard of PPC or pay-per-click, but is it of value to your target audience?
What is PPC?
According to HubSpot, PPC or Pay-Per-Click is “ a form of advertising that allows you to pay a fee to have your website on the search engine result page when someone types in specific keywords or phrases to the search engine.” Once people have found you on the results page, you only pay for advertising if they click on your ad.
PPC ads aren’t just found on search engines. Many social media platforms also utilize Pay-Per-Click advertising. Facebook, Instagram, LinkedIn, and even Amazon all have options to allow you to advertise your product or service to potential consumers who use their channels.
What are the Benefits of PPC?
Using Pay-Per-Click advertising can be a valuable part of your marketing strategy. There are many reasons that PPC may be a good option to consider. A few of these include:
Budget-friendly: Platforms allow you to set your own budget and keywords. While in some capacities you may need to increase your budget to reach your audience, this is a great way to start advertising and can be a very cost-effective way to bring in sales and potential leads.
Trackable: PPC campaign analytics are easily trackable which helps you determine which ads are working and which ones need to be revamped or shelved.
Easy to adjust: Because Pay-Per-Click analytics are easily trackable, they are also easy to adjust which means you can change marketing campaigns in real-time.
Target your ideal consumer: PPC platforms allow you to specify who your ads are shown to and where they are located. This can help you make sure you are reaching the right consumer and also help make sure that you are maximizing your advertising budget.
The Takeaway
PPC (Pay-Per-Click) advertising can be an important component of your marketing strategy if used properly. Ready to take your marketing to new heights? Twin Peaks can help! Reach out to us, we’d love to talk more!
