In 2023 attention spans are short and the amount of content your potential customer has access to is excessive. How do you make your content stand out and reach the right people? We have the tips to help overcome “content shock” and make your marketing engaging and profitable.
What is Content Shock?
Before learning how to combat content shock, you need to know what it is. Content marketing strategist Mark Schaefer defines content shock as occurring “when the amount of content available exceeds our ability to consume it.” Unfortunately, this idea should come as no surprise to us.
Think about your social media feeds. Besides the content that you actually want to see – your friend’s photos, birthday notes, and even news from your favorite source – your feed is filled with content that is completely irrelevant to you in the form of ads. Your potential customer is going to scroll past anything irrelevant to them the same way that you do. This is where knowing how to overcome content shock comes in. Here are some ways to make your content more than just noise.
1. Let’s Get Visual
Making your content unique and visually engaging is one of the easiest ways to help combat content shock. This can be done in many ways. Some easy options include using inviting colors, fonts, and photos to help draw attention in the attention of your audience. Not only does visually engaging content help catch the attention of potential customers but it also makes your content more shareable which can be crucial when it comes to brand awareness and ultimately lead generation.
2. Make it Personal
When making and sharing content, it’s important that your messaging is relatable to the potential customer you are trying to reach. One of the best ways to do this is to make it personally engaging. Humor, holidays, pop culture, and current events are all great starting points. We recommend avoiding politics; after all, your potential consumer is likely getting political content from enough sources as it is.
3. Engage, Engage, Engage
One of the best strategies for making your content stand out is by engaging with your potential customer as they consume it. By creating great content and showing potential customers that you are interested in connecting with them, you are doing more than just advertising to them. You are encouraging them to invest in your brand.
For instance, a popular magazine recently posted a series of social media graphics about the coronation of King Charles and asked readers to weigh in on whether or not they were planning to watch the ceremony. As followers began commenting, the company responded and in some cases even began sharing links to their website with more relevant content and options for subscriptions. This is a great example of how engaging with your consumer can make your content stand out – and help drive profits in the process!
The Takeaway
There are many ways to combat and overcome content shock. By engaging with your potential customers and making your content shareable and personally appealing, you are off to a great start. Ready to take your marketing to the next level and cut through the noise of content shock? Reach out to Twin Peaks Communications for a free consultation today!
