One of the most fundamental parts of a good marketing strategy is to know who you are actually trying to reach. Oftentimes, businesses pump out marketing materials based on who they want their audience to be or even worse, who they think their audience should be. But, you can’t reach someone that you don’t know. This is why knowing your audience is the crucial first step in building your marketing playbook.
Meet Your Audience on Day One
Knowing your audience should begin early in the development of your product or service. Too many businesses develop a product and then ask their marketers to figure out the target audience later. In reality, you can’t sell something if you don’t know who you’re trying to sell to, no matter how great your product might be. Creating a customer profile or persona can help mitigate this. By starting off with an idea of who you’re trying to reach before you get started with your marketing campaign, you are guaranteeing that you’re already on the trajectory to successfully reaching your potential client.
Engage and Listen
One of the easiest ways to get to know your audience is by engaging with them. Social media and email marketing are great ways to accomplish this. Find ways to get your audience invested and engaged. For example, you can put out a social media post and ask your audience a question to get them talking. Or, you could send out an email campaign and encourage them to respond with their thoughts. People love to feel like their thoughts and opinions are being heard by companies they care about. Once you start getting feedback from your audience, it’s imperative that you listen to what they’re saying and consider implementing changes that could better suit your audience.
The Takeaway
Knowing your audience and communicating with them in ways that appeal to them and reach them directly is the foundation on which a successful marketing strategy is built. Ready to get started? We can help you determine who your audience is and how to reach them. Reach out to us and let us help you reach new heights of success!
