Know Your Audience
One of the most fundamental parts of a good marketing strategy is to know who you are actually trying to reach. Oftentimes, businesses pump out marketing materials based on who they want their audience to be or even worse, who…
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The Value of PPC
The digital marketing landscape is constantly changing and at times it can be challenging to keep up and decide what options are the best fit for your customers and business. You may have heard of PPC or pay-per-click, but is…
The Foundation of Digital Marketing
Marketing is one of the most important aspects of any successful business. While there are many different ways to reach your potential clients, in 2023 digital marketing is undoubtedly one of the most crucial. What is Digital Marketing? According to…
In 2023 is Email Marketing Still Valuable?
In 2023 it seems that there are an unlimited number of ways to reach your potential customer. Social media ads and pay-per-click (PPC) have become dominant players in the inbound marketing world. With the ever-changing digital landscape, many may ask…
How SMART Goals can Enhance your Marketing
When implementing any type of marketing strategy it’s important to have an idea of the objectives you are trying to achieve and how to get there. One of the easiest ways to do this is to implement a SMART Goal.…
3 Ways to Overcome Content Shock
In 2023 attention spans are short and the amount of content your potential customer has access to is excessive. How do you make your content stand out and reach the right people? We have the tips to help overcome “content…
The Power of Inbound Marketing
The main goal of any successful business is to connect with its customers or potential customers and to sell a product. In a world filled with endless amounts of social media images and television commercials, how do you make your…
Recommended Practices for Managing Marketing Teams
Overview: This is a brief guide on suggested best practices and methodologies to facilitate successful and efficient supervision and direction of the teams affiliated with marketing projects (and most other departments) for both businesses as well as non-profit organizations. Communication:…
Seven Ways to Engage with Your Customer Audience for B2B and B2C Marketing
The idea is clear and obvious. For any business to succeed you need to market and advertise your products and/or services you provide to warm bodies with cash in their wallets. In the twenty-first century, small businesses have a wide…
Product Marketing Guideposts
KEY CONCEPTS AND PREMISES There are essentially two primary ways to develop and market a product and make it profitable in any industry, including software. For our purposes here, they will simply be referred to as “model A” and “model…
