The main goal of any successful business is to connect with its customers or potential customers and to sell a product. In a world filled with endless amounts of social media images and television commercials, how do you make your…
Overview: This is a brief guide on suggested best practices and methodologies to facilitate successful and efficient supervision and direction of the teams affiliated with marketing projects (and most other departments) for both businesses as well as non-profit organizations. Communication:…
The idea is clear and obvious. For any business to succeed you need to market and advertise your products and/or services you provide to warm bodies with cash in their wallets. In the twenty-first century, small businesses have a wide…
KEY CONCEPTS AND PREMISES There are essentially two primary ways to develop and market a product and make it profitable in any industry, including software. For our purposes here, they will simply be referred to as “model A” and “model…
