Marketing is one of the most important aspects of any successful business. While there are many different ways to reach your potential clients, in 2023 digital marketing is undoubtedly one of the most crucial.

What is Digital Marketing? 

According to the American Marketing Association, digital marketing is  “any marketing methods conducted through electronic devices which utilize some form of a computer, including online marketing efforts conducted on the internet.” A digital marketing strategy may include websites, SEO, social media channels, email marketing, and more. In more traditional forms of marketing, a company communicates in a one-way direction with its potential customer or client. Digital marketing often involves two-way communication and evolving practices. As technology becomes more advanced, so do many marketing techniques.

How to Get Started with Digital Marketing

There are various components of a successful digital marketing plan including:

Search Engine Optimization (SEO): Successful SEO practices help improve your ranking in search engines and increase the chances that potential customers will find your website or products easily. 

Pay-Per-Click (PPC): PPC or Pay-per-click is a form of digital marketing where advertisers run ads and only pay for them when consumers click on them.  

Social Media Marketing: Using your business’s social media channels to connect with your potential consumer base can help you build on-going profitable relationships. 

Websites: Your website is an integral part of your digital marketing strategy. Creating engaging content and driving traffic to your website can help increase sales.  

Email marketing: Email marketing gives you an opportunity to communicate directly with your potential client and send promotional information to them as necessary.

The Takeaway

Digital marketing is a vital component of a successful marketing strategy. Finding new and dynamic ways to reach potential clients or customers can help create relationships and bring in new revenue. No matter what element of digital marketing you are considering adding to your strategy, Twin Peaks can help you succeed. Ready to reach new heights? We’d love to talk more!

The post The Foundation of Digital Marketing first appeared on Twin Peaks Communications.

When implementing any type of marketing strategy it’s important to have an idea of the objectives you are trying to achieve and how to get there. One of the easiest ways to do this is to implement a SMART Goal. Not only can a SMART Goal help you achieve the best results for your business, but it can also help you set new objectives in the future.

SMART stands for:

Specific

Measurable

Attainable

Relevant

Time-Bound

Now that we have the basics of what a SMART Goal is, let’s break it down even further.

Specific

Many times when starting on something new, we tend to set goals that are much too vague. For instance, if you want to add reading into your weekly routine, you might say “I want to reach more people with my marketing.” This is a good start, but how can you ensure that you’re setting yourself up to achieve it? By setting the specific goal of “I want to reach more potential customers on social media” you are increasing the chances of your goal’s success.

Measurable

A measurable goal is a goal that is easier to maintain and track. When crafting a SMART Goal, let’s use our example above of “this year I want to reach more potential customers on social media.” For the measurable part of our SMART Goal, we could specify our goal by saying “I want to reach 15% more potential customers on social media.” Now we have a specific objective and also a very tangible number that we’re attempting to reach. 

Attainable

This part of the SMART Goal should go without saying, but it’s very important to set a goal that you can achieve. Using our social media goal as an example, if after looking at the previous year’s numbers, you realize that maybe 15% is too ambitious, revise your goal to “reaching 10% more potential customers on social media.” It’s all about being realistic and making sure that you are setting your business up for success.

Relevant

Making your goal relevant helps to guide your marketing efforts in the right direction. It’s important to ask yourself if your goal is relevant to your overall success. For instance, is making sure that your business “reaches 10% more potential customers on social media” crucial to your business? The obvious answer is yes, but this is not always the case. It’s important to be able to decipher what is and isn’t relevant to your marketing strategy and adjust your goal accordingly. 

Time-Bound

The last component of a SMART Goal is making your goal time-bound and setting a specific time frame to complete your goal. In our example, this might mean “I want to reach 10% more potential customers on social media this year.” This not only gives us something tangible to work towards, but it also helps us set realistic goals in the future. If we are successful in our goal this year, next year we have a better understanding of how to set future goals.

SMART Goals are part of a crucial marketing strategy for your business or organization. These goals can be a part of the process of taking your marketing to new heights. Ready to get started? We’d love to talk more!

The post How SMART Goals can Enhance your Marketing first appeared on Twin Peaks Communications.

In 2023 attention spans are short and the amount of content your potential customer has access to is excessive. How do you make your content stand out and reach the right people? We have the tips to help overcome “content shock” and make your marketing engaging and profitable.

Before learning how to combat content shock, you need to know what it is. Content marketing strategist Mark Schaefer defines content shock as occurring “when the amount of content available exceeds our ability to consume it.” Unfortunately, this idea should come as no surprise to us.

Think about your social media feeds. Besides the content that you actually want to see – your friend’s photos, birthday notes, and even news from your favorite source – your feed is filled with content that is completely irrelevant to you in the form of ads. Your potential customer is going to scroll past anything irrelevant to them the same way that you do. This is where knowing how to overcome content shock comes in. Here are some ways to make your content more than just noise.

1. Let’s Get Visual

Making your content unique and visually engaging is one of the easiest ways to help combat content shock. This can be done in many ways. Some easy options include using inviting colors, fonts, and photos to help draw attention in the attention of your audience. Not only does visually engaging content help catch the attention of potential customers but it also makes your content more shareable which can be crucial when it comes to brand awareness and ultimately lead generation.

2. Make it Personal

When making and sharing content, it’s important that your messaging is relatable to the potential customer you are trying to reach. One of the best ways to do this is to make it personally engaging. Humor, holidays, pop culture, and current events are all great starting points. We recommend avoiding politics; after all, your potential consumer is likely getting political content from enough sources as it is.

3. Engage, Engage, Engage

One of the best strategies for making your content stand out is by engaging with your potential customer as they consume it. By creating great content and showing potential customers that you are interested in connecting with them, you are doing more than just advertising to them. You are encouraging them to invest in your brand. 

For instance, a popular magazine recently posted a series of social media graphics about the coronation of King Charles and asked readers to weigh in on whether or not they were planning to watch the ceremony. As followers began commenting, the company responded and in some cases even began sharing links to their website with more relevant content and options for subscriptions. This is a great example of how engaging with your consumer can make your content stand out – and help drive profits in the process!

The Takeaway

There are many ways to combat and overcome content shock. By engaging with your potential customers and making your content shareable and personally appealing, you are off to a great start. Ready to take your marketing to the next level and cut through the noise of content shock? Reach out to Twin Peaks Communications for a free consultation today!

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